Urgent Evoke – Social Good Alternate Reality Game offers lessons learned. 30k missions in 3m.


Did you miss playing Season One of the World Bank’s Alternate Reality game, Urgent Evoke? Robert Hawkins, Senior Education Specialist at the World Bank and Executive Producer of the Urgent Evoke game, posted his reflections on the results recently – “The World Bank’s First Foray into Serious Gaming” – on the Educational Technology Debate website. The Urgent Evoke game was developed by the World Bank Institute (the learning and knowledge arm of the World Bank Group) under the direction of alternate reality pioneer and gamemeister Jane McGonigal. (If you haven’t seen Jane’s TED talk, take the time to watch. )

The lead team has posted the game Post Vita with each member offering the Top 10 What Went Right followed by Top 10 What Went Wrong (with solutions proposed).


We want to be as transparent as possible to help other social good games learn from our EVOKE experiences.

 What was the designers’ purpose for the game?
The goal of the social network game is to help empower young people all over the world, and especially young people in Africa, to come up with creative solutions to our most urgent social problems.
I especially appreciated the #5 What Went Right shared by Jane McGonigal–Multiple Win Levels. Adding that to tags. 
We designed multiple win levels. We correctly anticipated our pyramid of participation and calculated thresholds for engagement. We made it possible for casual players and lightweight players to meet a goal (e.g. founding member), and for active players to meet a goal (e.g. certification), alongside the most active players, who received heroic or legendary certification.
In Season 1, from March 3 to May 12, 2010, “more than 18,500 agents from over 150 countries worked together to successfully to complete more than 30,000 world-changing missions and quests.” And in the best spirit of participatory design, many of those agent players are helping to co-design the new and improved Season Two.
To get ready for Season Two, scroll through the game’s engaging storyline creatively told in a Graphic Novel – you’ll find 10 episodes covering Social Innovation, Food Security, Water Issues, Womens’ Rights, Indigenous Knowledge, Urban Resilience, Power, Crisis Networking, the Future of Money and the future of Evoke (episode 5 didn’t load for me).


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1 Comment

  1. Anonymous

     /  November 24, 2010

    Claudia, this is fascinating info. Thanks for sharing it!

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